1. Iphethini yokuncintisana yokuthengiswa kwamathoyizi kwenkundla yokusakaza bukhoma yaseChina: ukusakazwa bukhoma ku-inthanethi kuyathandwa, futhi i-Tiktok isibe iqhawe lokuthengisa amathoyizi endaweni yokusakaza bukhoma. ukuthengiswa kwamathoyizi.Ngokwemininingwane yephepha elimhlophe lango-2021 ekuthuthukisweni kwemboni yamathoyizi nemikhiqizo yezingane yaseChina, iTiktok ithathe u-32.9% wesabelo semakethe endaweni yokusakaza bukhoma yokuthengisa amathoyizi, ibekwe kuqala isikhashana.I-Jd.com neTaobao zikleliswe endaweni yesibili neyesithathu ngokulandelana.
2. Ingxenye yezinhlobo zokuthengiswa kwamathoyizi e-China: amathoyizi ezakhiwo zokwakha yiwo athengiswa kakhulu, abalwa ngaphezu kuka-16%.Ngokwedatha yocwaningo yephepha elimhlophe lango-2021 ekuthuthukisweni kwemboni yamathoyizi kanye nemikhiqizo yezingane kanye nemikhiqizo yezingane yaseChina, Ngo-2020, amathoyizi okwakha yiwona adume kakhulu, abalelwa ku-16.2%, alandelwa amathoyizi endwangu kanokusho, alinganiselwa ku-14.9%, nonodoli nonodoli abancane, ababalelwa ku-12.6%.
3. Engxenyeni yokuqala ka-2021, izinga lokukhula kokuthengiswa kwemikhiqizo yamathoyizi encane lalingelokuqala.Kulezi zinsuku, amathoyizi awasatholakali ezinganeni kuphela.Ngokukhula komdlalo osemfashinini e-China, abantu abadala abaningi baqala ukuba abathengi abakhulu bomdlalo osemfashinini.Njengohlobo lwemfashini, ibhokisi eliyimpumputhe lithandwa kakhulu ngabantu abasha.Engxenyeni yokuqala ka-2021, ukuthengiswa kwamabhokisi ayizimpumputhe phakathi kwamathoyizi amakhulu ku-tmall platform kukhuphuke ngokushesha, kwafinyelela ku-62.5%.
4. Ukusabalalisa amanani okuthengiswa kwamathoyizi ezitolo ezinkulu zaseShayina: Amathoyizi angaphansi kuka-300 yuan abusa.Kusukela enanini lamathoyizi, amathoyizi aphakathi kuka-200-299 yuan esiteshini sesitolo somnyango ayisigaba esithandwa kakhulu ngabathengi, abalelwa ngaphezu kuka-22%.Eyesibili amathoyizi angaphansi kwama-yuan ayi-100 naphakathi kuka-100-199 yuan.Igebe lokuthengisa phakathi kwalezi zigaba ezimbili alilikhulu.
Ukufingqa, ukusakazwa bukhoma sekuphenduke isiteshi esibalulekile sokuthengiswa kwamathoyizi, kanti inkundla ye-Tiktok ihola phambili okwamanje.Ngo-2020, ukuthengiswa kwemikhiqizo yamabhilidi okwakha kwaba nengxenye ephezulu kakhulu, phakathi kwayo i-LEGO yaba uphawu oludume kakhulu futhi yagcina ukuncintisana okuphezulu uma kuqhathaniswa nezimbangi.Ngokombono wezintengo zomkhiqizo, abathengi banengqondo kakhulu ekusebenziseni kwabo imikhiqizo yamathoyizi, ngemikhiqizo engaphansi kuka-300-yuan ebalwa ngeningi.Engxenyeni yokuqala ka-2021, amathoyizi ebhokisi eliyimpumputhe aba yisigaba samathoyizi esikhula ngokushesha kakhulu se-tmall, futhi ukuthuthukiswa kwemikhiqizo yamabhokisi angaboni kwaqhubeka.Ngokubamba iqhaza kwamabhizinisi okungewona amathoyizi afana ne-KFC futhi, kulindeleke ukuthi iphethini yokuncintisana yamathoyizi angama-blind box iqhubeke nokushintsha.
Isikhathi sokuthumela: Jul-26-2022