1. Iphethini yokuncintisana yepulatifomu yokusakaza yamathoyizi e-China Reast Live Live: Ukusakazwa okubukhoma okuku-inthanethi kuyathandwa, futhi iTiktok isiphenduke iqhawe lokuthengisa ithoyizi kwiplatifomu yokusakaza bukhoma.Since 2020, ukusakazwa bukhoma sekusenye yeziteshi ezibalulekile zokuthengisa kwezimpahla, kufaka phakathi Ukuthengiswa kwamathoyizi. Ngokwemininingwane yephepha elimhlophe le-2021 ekwakhiweni kwemikhiqizo yemikhiqizo yaseChina ne-Baby Commuls, iTiktok ihlala ama-32.9% wesabelo semakethe kupulatifomu yokusakaza ithoyizi lokuthengisa amathoyizi, isikhundla sokuqala okwesikhashana. I-Jd.com neTaobao ibekwe okwesibili neyesithathu ngokulandelana.
2 2020, amathoyizi okwakha amathoyizi ayedume kakhulu, afaka ama-16.2%, alandelwa amathoyizi endwangu we-plurush, accounting for 14.9%, nonodoli abancane, ababalwa yi-12,6%.
3. Engxenyeni yokuqala ka-2021, izinga lokukhula lokuthengisa lemikhiqizo yamathoyizi e-TMAL BOY kwakungeyona eyezingane. Ngokukhuphuka komdlalo we-trendy eChina, abantu abadala abaningi baqala ukuba ngabathengi abaphambili bokudlala okuhle. Njengohlobo lwemfashini, ibhokisi lezimpumputhe lithandwa kakhulu ngabantu abasha. Engxenyeni yokuqala ka-2021, ukuthengiswa kwamabhokisi ayimpumputhe phakathi kwamathoyizi amakhulu epulatifomu ye-TMAL kukhuphuke ngokushesha okukhulu, okufika ku-62.5%.
I-4. Ukusatshalaliswa kwamanani entengo yokuthengisa amathoyizi ezitolo zomnyango waseChina: amathoyizi aphansi kwama-300 yuan abusa.Fiwa amathoyizi amathoyizi, amathoyizi aphakathi kuka-200-299 yuan esigabeni esidumile kakhulu kubathengi, ababalwa ngaphezulu kwama-22%. Okwesibili amathoyizi angaphansi kuka-100 yuan naphakathi kuka-100-199 yuan. Igebe lokuthengisa phakathi kwalezi zigaba ezimbili alilikhulu.
Ukufingqa, ukusakazwa bukhoma sekuyisiteshi esibalulekile sokuthengisa amathoyizi, nge-Tiktok yesikhulumi esiholela esikhathini esikhona. Ngo-2020, ukuthengiswa kwemikhiqizo yokwakha ama-block kubalwa ngengxenye ephezulu kakhulu, phakathi kwawo i-LEGO yaba ngumkhiqizo odumile kakhulu futhi yaqhubeka nokuncintisana okuphezulu ngokuqhathaniswa nokuncintisana. Ngokombono wamanani entengo yomkhiqizo, abathengi banengqondo kakhulu ekusetshenzisweni kwabo kwemikhiqizo yamathoyizi, nemikhiqizo engaphansi kuka-300-yuan accounting yeningi. Engxenyeni yokuqala ka-2021, amathoyizi ebhokisi lezimpumputhe aba yisigaba samathoyizi akhula ngokushesha kakhulu seTmall, futhi ukuthuthukiswa kwemikhiqizo yebhokisi lezimpumputhe kuyaqhubeka. Ngokuzibandakanya kwamabhizinisi angewona amathoyizi anjenge-KFC futhi, kulindeleke ukuthi iphethini yokuncintisana yamathoyizi angaboni amabhokisi azoqhubeka nokushintsha.
Isikhathi Sokuposa: Jul-26-2022