Amathoyizi aluhlazabebelokhu bewumngane wakudala enqubweni yokukhula kwezingane, futhi bawukudla okungokomzwelo okwaziswa abantu abadala abaningi. Kodwa-ke, njengoba abathengi benaka kakhulu impilo, ukuvikelwa kwemvelo kanye nokuzibophezela komphakathi, izidingo zabantu zamathoyizi aluhlaza nazo ziyashintsha. Ngakho-ke, yiziphi izindaba abantu abakhathazeke kakhulu ngazo onodoli njengamanje? Lesi sihloko sizocubungula ukukhathazeka okuyinhloko kwabathengi ngokujula ngemibono yokuphepha, ukuvikelwa kwemvelo, ukuqaliswa kokusungulwa kokusebenza kanye nenani elingokomzwelo, kuhlanganiswe nedatha yemakethe namathrendi embonini.
1. Ukuphepha nempilo: Ingabe akunangozi ngempela?
Izinkinga ezibalulekile:
Izinsalela zamakhemikhali: Ingabe izindwangu, ukugcwaliswa kanye nodayi bamathoyizi kanokusho aqukethe i-formaldehyde, ama-phthalates (ama-plasticizers) noma izinsimbi ezisindayo?
Ingozi yokuwa kwezingxenye ezincane: Ingabe imihlobiso enjengamehlo nezinkinobho iqinile ukuze kuvinjwe izinsana nezingane ezincane ekuzigwinyeni ngephutha?
Ukulawulwa kwe-Allergen: Ingabe izinto ezingahambisani nokungezwani komzimba kancane zisetshenziselwa ukunciphisa ukuzalanisa kwezibungu zothuli?
Amaqiniso nezibalo:
Ngokombiko wango-2023 we-EU RAPEX (Uhlelo Lwesexwayiso Esisheshayo Lwemikhiqizo Engasho Ukudla Kwabathengi), ingxenye yamathoyizi ayimfucumfucu akhunjulwa ngenxa “yokweqisa kwamakhemikhali” kanye “nengozi yokuklinywa” ibalwe ku-15% wesigaba samathoyizi.
Ngo-2022, i-State Administration for Market Regulation yase-China yathola ukuthi amanye amathoyizi anenani eliphansi akhipha i-formaldehyde eyeqile, futhi ukuchayeka isikhathi eside kungase kulimaze impilo yezingane.
Impendulo yemboni:
Ukuqinisekiswa kwamazwe ngamazwe sekujwayelekile: izitifiketi zokuphepha ezifana ne-EN71 (EU), i-ASTM F963 (US), ne-CCC (China) zibe yisisekelo esibalulekile sokuthi abathengi bathenge.
Ilebula elandelekayo:Amanye amabhrendi ahlinzeka ngokulandeleka kwekhodi ye-QR kanye nemibiko yokuhlolwa kwezinto ezibonakalayo.
2. Ukuvikelwa kwemvelo nokusimama: Ingabe amathoyizi aluhlaza angaba “luhlaza” ngokwengeziwe?
Imibuzo ebalulekile:
Ingabe impahla yonakala? Ukugcwaliswa kwefiber ye-polyester yendabuko kunzima ukubola. Ingabe ukotini wemvelo nemicu egaywe kabusha ingasetshenziswa?
Ingabe inqubo yokukhiqiza inekhabhoni ephansi? Ingabe udayi uyahambisana nemvelo? Ingabe ukupakishwa kuyayehlisa ipulasitiki?
Ingabe iyakusekela ukugaywa kabusha? Ingabe uhlobo lunikeza uhlelo lokugaywa kabusha kwamathoyizi amadala?
Amaqiniso nezibalo:
I-TY (Beanie Baby), uhlobo lwamathoyizi oludume umhlaba wonke, yethule uchungechunge oluhambisana nemvelo olugcwele i-PET egaywe kabusha engu-100%, lwehlisa i-carbon footprint ngo-30%.
Ucwaningo lwase-UK lwango-2023 lubonise ukuthi abazali abangama-68% bancamela ukuthenga amathoyizi enziwe ngezinto ezisimeme, noma ngabe intengo iphakeme.
Amathrendi embonini:
Ukunyuka kwe "Vegan Toys":gwema ukusebenzisa izinto ezithathwe ezilwaneni (ezifana noboya) futhi usebenzise imicu esekelwe ezitshalweni esikhundleni salokho.
Ukukhula emakethe eqashisayo noma esetshenziswa amasekeni: Amapulatifomu afana ne-ToyCycle ahlinzeka ngamathoyizi aseke asetshenziswa ngamagciwane asetshenziswayo ukuze kuncishiswe imfucuza.
3. Ukuqamba okusha okusebenzayo: Ingadlalwa kanjani enye into yokudlala?
Imibuzo ebalulekile:
Ingabe inayo imisebenzi yemfundo yasekuqaleni? Okufana nokusebenzisana kwezwi kanye nomklamo wokuqeqeshwa kwezinzwa.
Ingabe ingahlanganiswa nobuchwepheshe? Okufana nokusebenzisana kwe-AR, inzwa yokushisa ehlakaniphile, njll.
Ingabe ifanele izidingo zabantu abadala? Okufana namathoyizi e-decompression kanye namaqoqo ahlangene we-IP.
Amaqiniso nedatha:
Umbiko wethrendi ka-2024 we-American Toy Association (TIA) uveze ukuthi imakethe “yethoyizi elihlakaniphile” izokhula ngo-12% minyaka yonke, njengemikhiqizo efana ne-Anki Cozmo ehlanganiswe nemisebenzi esebenzisanayo ye-AI.
I-Disney, Abangane Bomugqa kanye namanye amamodeli ahlangene e-IP akhuphuke kakhulu ekuthengisweni phakathi kwabathengi abadala, futhi ezinye izinhlelo ezinomkhawulo zineprimiyamu engu-300%.
Isiqondiso sokusungula imboni:
Amathoyizi okuphulukisa imizwa:njengeonodoli abaduduzayongemisebenzi yokulingisa ukushaya kwenhliziyo ukusiza ukukhulula ukukhathazeka.
Idizayini engenziwa ngendlela oyifisayo:Abathengi bangakhetha imibala yabo kanye nokuqoshwa kwabo ukuze bathuthukise umuzwa womuntu siqu.
4. Ukubaluleka ngokomzwelo: Kungani abantu abadala bethanda namathoyizi kanokusho?
Imibuzo ebalulekile:
Ingabe inazo izimfanelo zobungane? Okufana nomklamo "wokuphulukisa" womnotho onesizungu.
Ingabe iphethe ubunikazi bamasiko? Okufana nesitayela sendabuko kazwelonke kanye nezici zobuhlanga.
Amaqiniso nedatha:
Ngokombiko wabathengi we-JD.com wango-2023, inani labantu abaneminyaka engu-18-35 ubudala abathenga amathoyizi aluhlaza linyuke ngo-40%, ikakhulukazi ukukhulula ingcindezi nokuhlobisa.
Ngokocwaningo lwe-“Healing Economy” yaseJapane, u-25% wabantu abadala uzothenga amathoyizi aluhlaza ukuze bathole ukwesekwa ngokomzwelo.
Ikesi lebhrendi:
I-Jellycat isiphenduke umgqugquzeli wenkundla yezokuxhumana ngokuthinta kwayo okuthambile kanye nomklamo omuhle, futhi isetshenziswa ngisho “njengesinzinzisi semizwa” ngabantu abadala.
Umkhiqizo waseShayina "u-Wen Tongzi" wethule unodoli wesitayela sethrendi kazwelonke, ohlanganisa izici zamasiko zendabuko ukuheha abathengi abasha.
Isiphetho:Ukuncintisana okuyinhloko kwamathoyizi kanokusho esikhathini esizayo
Okwamanje, ukunaka kwabathengiamathoyizi athambileidlulele ngale “kobuhle” ngokwayo futhi yaphendukela ekucabangeni okuphelele kokuphepha, ukuvikelwa kwemvelo, ubuhlakani kanye nokubaluleka kwemizwelo. Ngokuzayo, uma imikhiqizo ifuna ukuwina imakethe, kumele:
Qinisa isitifiketi sokuphepha futhi unikeze imininingwane esobala ye-supply chain;
Sebenzisa izinto ezisimeme ukubhekelela izitayela zokusetshenziswa kwemvelo;
Ukuhlanganisa ubuchwepheshe kanye nezidingo ezingokomzwelo ukwandisa imakethe yabantu abadala;
Gxila ku-resonance yamasiko futhi udale i-IP ehlukanisiwe.
Amathoyizi e-Plush awasezona nje izingane zokudlala, kodwa imikhiqizo yabathengi yesimanje ephethe impilo, ukuvikelwa kwemvelo kanye nomthwalo wemfanelo emphakathini. Lapho uthenga, abathengi kufanele futhi banake izimpawu zesitifiketi, izincazelo zezinto ezibonakalayo kanye nemiqondo yomkhiqizo ukuze baqinisekise ukuthi bakhetha imikhiqizo ebafanele ngempela.
Ingabe ithoyizi lakho likanokusho liyahlangabezana nalezi zindinganiso? Zizwe ukhululekile ukwabelana ngemicabango yakho!
Isikhathi sokuthumela: Jun-04-2025