Amathoyizi we-Plus akwenza kanjani izindatshana ezintsha ezine-IP?

Iqembu leNqoqo leNkathi entsha seliphenduke amandla amasha wabathengi, futhi amathoyizi we-Plush anezindlela eziningi zokudlala ngokuthanda kwazo kuzicelo ze-IP. Noma ngabe ukudala kabusha kwe-IP ye-IP noma i-IP ethandwayo "ye-Intanethi" ye-Intanethi ", kungasiza amathoyizi we-plush aphumelele ukuheha abathengi abasebasha futhi alethe i-premium kumkhiqizo uqobo.

Idatha yesikhulumi se-TMAL's engxenyeni yokuqala yalo nyaka ikhombisa ukuthi ukuthengiswa kwemikhiqizo ye-Plush Fabric Art kukhuphuke ngo-3.7% unyaka ngonyaka, kanti ivolumu yokuthengisa lenyuka ngonyaka ka-7.8% unyaka nonyaka. Ngemuva kokwenyuka kobungako kanye nentengo, i-IP egunyaziwe idlale indima ebalulekile.

I-Cartoon animation IP ibilokhu inguhlobo lwe-IP oluyisihluthulelo olusetshenziswa ngabakhiqizi bamathoyizi we-Plush, ababalwa yingxenye enkulu ku-Plush Toys egunyaziwe. Ngokwesisekelo se-Classic Cartoon Animation IP, abakhiqizi bamathoyizi benza ukwakheka kwesibili, abangabenza banikeze isitayela esiyingqayizivele noma indlela yokudlala, bathuthukise intshisekelo yemikhiqizo, futhi bahehe ukunakwa kwamaqembu amancane.

1. I-Disney Banana Series Plush Figrines Imihlobiso: Umqondo Wezenhlalo

I-prototype yalolu chungechunge lwebhanana uPlush Doll Pendant ithathwe kusuka kubalingiswa abathathu bekhathuni: I-Disney Stitch, Chicharito and Goofy. Idizayini yayo entsha itholakala ngokuhlanganiswa kwesithombe sekhathuni kanye nebhanana, okusho ukuthi "ukwenza abangane" futhi ilungele isimo senhlalo esithandwa ngabantu abasha.

Ngaphezu kwalokho, isithombe ngasinye sekhathuni sinezimo ezahlukahlukene nezindlela zokudlala. Isibonelo, uStitch ugqoke izibuko ezibomvu, ukuncika kumabhanana, futhi izibalo ze-goofy zingathathwa ngaphandle kwamajazi e-banana, zinikeze abantu abasha abathanda ukwenza kube yize impilo yonke yokudlala.

2. I-Ogier X Disney Strawberry Bear: Faka i-Strawberry Flavour ku- "Capture" Inhliziyo Yentombazane

Yize i-Strawberry Bear iyisithombe esingesihle endabeni yokudlala kaDisney, ukwakheka okusha kokunambitheka kwe-creast sitrobheli senze isithombe saso sibe luhlaza nombono walo ngombono, ukuthinta, okuthandwa kakhulu ngabathengi abasebancane besifazane . Lapho sewethuliwe, i-Strawberry Bear isiphenduke into eshisayo kumapulatifomu ahlukahlukene we-e-commerce.

I-3. I-ChangYi x Peppa Pig Ngiyakuthanda i-China Series: Bhekela ku- "China-chic" futhi uvusa ubuciko obungokomzwelo

Ngemuva kokuthi ingulube yePeppa yathandwa eChina, kwaqhamuka izindawo ezahlukahlukene zokunye ngokulandelana. Lesi "sitayela samaShayina" Peppa Plug Plush Plush Plush sibuyisela kakhulu isithombe sekhathuni esithombeni. Ngokungeza izinto zaseChinese emaphethini wezingubo, kubhebhethekisa "ku-" China-chic "yamanje futhi kubangele kalula ukubabaza okungokomzwelo phakathi kwabantu abasha.

I-4. Haoqole Hugkis x Leyitong Plush Doll Box Ibhokisi, iletha isipiliyoni esisha sobumnandi

I-Looney Tunes ingenye yochungechunge lwekhathuni lokuqala olusungulwe yi-Warner. Inezinhlamvu eziningi, futhi isitayela sayo ivame ukuletha injabulo ezilalelini. Kuyinkumbulo yengane yabantu abaningi. Umkhiqizo omusha weHaoqile Hugkis Leyitong wamukela indlela edumile edlala ngebhokisi elidlalayo njengamanje. Ikwamukela ukufakwa okuyimfihlo ne-ID ye-ID eyakhelwe ngaphakathi. Unodoli wenziwe ngendwangu ethambile ye-crystal super, ethambile futhi inendawo yonke. Unodoli ngamunye uhlome ngesisekelo kazibuthe, okulula ukusibonisa, okwenza amathoyizi we-Plush endabuko athandwa.