Iqembu elincane enkathini entsha seliphenduke ibutho elisha labathengi, futhi amathoyizi aluhlaza anezindlela eziningi zokudlala ngokuthanda kwawo ezinhlelweni ze-IP. Kungakhathaliseki ukuthi ukwakhiwa kabusha kwe-IP yakudala noma i-IP yesithombe esidumile samanje se-"Internet Red", kungasiza amathoyizi aluhlaza ahehe ngempumelelo ukunaka kwabathengi abasebasha futhi ilethe i-premium kumkhiqizo ngokwawo.
Idatha yesikhulumi se-Tmall engxenyeni yokuqala yalo nyaka ibonisa ukuthi ukuthengiswa kwemikhiqizo yobuciko bendwangu e-plush kukhuphuke ngo-3.7% unyaka nonyaka, futhi umthamo wokuthengisa ukhuphuke ngo-7.8% unyaka nonyaka. Emuva kokukhuphuka kwakho kokubili inani nentengo, i-IP egunyaziwe idlale indima ebalulekile.
I-IP yopopayi bekhathuni ibilokhu iyinhlobo ye-IP eyisihluthulelo esetshenziswa abakhiqizi bamathoyizi aluhlaza, okubala ingxenye enkulu kumathoyizi ayi-plush agunyazwe yi-IP. Ngokwesisekelo se-IP yakudala ye-cartoon animation, abakhiqizi bamathoyizi benza umklamo wesibili, ongabenza baveze isitayela esiyingqayizivele noma indlela yokudlala, bathuthukise intshisekelo yemikhiqizo, futhi badonse ukunaka kwamaqembu amancane.
1. Uchungechunge lwezithombe zikabhanana ze-Disney ezilengayo: okushiwo emphakathini
I-prototype yalolu chungechunge lukabhanana olulengayo lukanodoli oluthambile lususelwa kubalingiswa bopopayi abathathu bakudala: I-Disney Stitch, i-Chicharito ne-Goofy. Idizayini yayo emisha ilele ekuhlanganisweni kwesithombe sekhathuni nebhanana, okusho ukuthi "ukwenza abangane" futhi kufanelekile endaweni yezenhlalo ethandwa abantu abasha.
Ngaphezu kwalokho, isithombe ngasinye sekhathuni sinezimo ezihlukene nezindlela zokudlala. Isibonelo, i-Stitch igqoka izibuko ezibomvu, incike kubhanana, futhi izibalo ze-Goofy zingakhishwa kumajazi kabhanana, okunikeza intsha ethanda ukwenza kube ngokwakho inkululeko eyengeziwe yokudlala.
2. Ibhere le-strawberry le-Ogier x Disney: engeza ukunambitheka kwesitrobheli ukuze “uthwebule” inhliziyo yentombazane
Nakuba ibhere lesitrobheli liyisithombe esingesihle ku-Disney's Toy Story, idizayini emisha yokuthungwa kanokusho enambitheka kakhilimu westrawberry yenze isithombe salo saba luhlaza futhi sathambile, okwenza abadlali bajabulele izinzwa eziningi zokubona, ukuthinta kanye nokunambitha, okuthandwa kakhulu ngabathengi besifazane abasebasha. . Uma seyethuliwe, ibhere le-strawberry seliphenduke into eshisayo kumapulatifomu e-e-commerce ahlukahlukene.
3. I-Changyi x Peppa Pig Ngithanda i-China Series: ihlinzekela "i-China-Chic" futhi ivuse ukuzwakala kwemizwelo
Ngemuva kokuthi i-Peppa Pig idume e-China, kwavela okuphuma okuhlukahlukene ngokulandelana. Leli thoyizi elicwebezelayo le-Peppa Pig "isitayela sesiShayina" libuyisela kakhulu isithombe sopopayi kupopayi. Ngokwengeza izakhi zesiShayina emaphethini wezingubo, ihambisana nomkhuba wamanje we-"China-Chic" futhi ibangela kalula ukuzwakala kwemizwelo phakathi kwabantu abasha.
4. Ibhokisi eliyimpumputhe likanodoli lika-Haoqile x Leyitong, eliletha umuzwa omusha wokuzijabulisa
I-LOONEY TUNES ingenye yochungechunge lwangaphambili lwamakhathuni olwethulwe nguWarner. Inabalingisi abaningi, futhi isitayela sayo sivame ukujabulisa izethameli. Kuyinkumbulo yakudala yobuntwana yabantu abaningi. Umkhiqizo omusha we-Haoqile HUGKIS Leyitong usebenzisa indlela yokudlala yebhokisi eliyimpumputhe edume kakhulu njengamanje. Isebenzisa ukupakishwa okuyimfihlo kanye nekhadi likamazisi elakhelwe ngaphakathi. Unodoli wenziwe ngendwangu ethambile eyikristalu, ethambile futhi enwebekayo iyonke. Unodoli ngamunye ufakwe isisekelo sikazibuthe, okulula ukusiveza, okwenza amathoyizi endabuko ayi-plush adume.
Isikhathi sokuthumela: Oct-19-2022