Uma amathoyizi kanokusho egqoka ijazi elincane “lesiko lebhizinisi” - onodoli abenziwe ngokwezifiso bangenza kanjani iqembu lifudumale kanye nomkhiqizo ube mnandi?
Sawubona, singaba "amathoyizi abenzi bemilingo" abasebenza ngekotini nezindwangu nsuku zonke! Muva nje, kukhona okutholwe okuthakazelisa kakhulu: lapho izinkampani zifaka “amajazi amancane” enziwe ngokwezifiso zamathoyizi aluhlaza, avele abe “ama-elves amasiko ebhizinisi” akwazi ukwenza umlingo. Namuhla, ake sisebenzise indaba efudumele yemithungo nemicu ukuze sikutshele ukuthi lezi zinto ezincane ezithambile nezinhle ziwushintsha kanjani ngasese isimo senkampani.
Isahluko 1: Kuvela ukuthi amathoyizi kanokusho angaphinda “asho amazwi othando”?
Cabanga nje:
Ngosuku lokuqala lokuqashwa, abasebenzi abasha abatholanga ikhadi lomsebenzi obandayo, kodwa ibhere eligqoke isikhafu sophawu lwenkampani, esihlotshiswe ngesisu esithi “Siyakwamukela inganekwane yethu” ~
Ngosuku lokukhumbula ikhasimende, unodoli wepenguin ogqoke umfaniswano wenkampani encane wagxuma waphuma ebhokisini lesipho elingapakishiwe, nekhadi elinamathiselwe: “Siyabonga ngokuba nani, nishwiba ndawonye”.
Lawa "masiko ezinkampani ezihlangene" awusizo kakhulu kunesitatimende semishini ku-PPT! Phela, ubani ongamelana “nenxusa lezindinganiso” elikwazi ukwenza izinto ezinhle?
Isahluko 2: Umlingo osuka ku-"stereotype" ukuya "kowodwa esigidini"
Sihlangabezane nezimo eziningi ezithakazelisayo:
Inkampani ye-inthanethi yafekethisa amazwi acashuniwe womklami ngemuva kunodoli we-dinosaur: “Akusona isiphazamisi, iqanda lePhasika elicashile!”
Inhlangano evikela imvelo yenza ngokwezifiso unodoli “ohlakazwayo nowashekayo”, futhi ungafunda namathiphu okonga amanzi lapho uwugeza.
Kukhona ngisho nezinkampani ezihlela imishado ezithungela imicamelo ubuso bopopayi abasanda kushada, okuvele ukuthi yizona zinzuzo ezibhekwe kakhulu ngabasebenzi onyakeni!
Amathoyizi enziwe ngendlela oyifisayo afana nenguqulo yesiko lebhizinisi "yokugqoka komuntu siqu": isitayela esifanayo esiyisisekelo, kanye nezici zenkampani ezikhethekile zokudala, ashintsha ngokushesha asuke “kumuntu odlulayo” abe “isithixo esihle”!
Isahluko 3: “Isikhali senuzi esihle” embonini yokwakha iqembu
Ngikutshela ngasese, onodoli abenziwe ngokwezifiso bamane "bayi-artifact yokukhohlisa" yokubumbana kweqembu:
Umgubho wephrojekthi? Umuntu ngamunye uthola unodoli weqhawe ogqoke ikepisi, namagama omnikelo womuntu ngamunye ahlotshiswe ngemuva kwekepisi.
Ukuncintisana komnyango? Vumela onodoli be-mascot bamaqembu ahlukene "baqale eqenjini" futhi bavote ukuze banqume isikhundla sika-C!
Umsebenzi okude? Thumela isitayela esifanayo kodwa imibala ehlukene yozakwabo basekhaya kosebenza nabo ezindaweni ezihlukene, futhi wenze ukubukeka njengeqoqo phakathi nezinkomfa zevidiyo, okuyinto enhle kakhulu.
(Impendulo yekhasimende: Selokhu kwethulwa “isilo somgadi womnyango”, kuye kwaba nezingxabano ezimbalwa emihlanganweni – phela, ubani onenhliziyo yokuthukuthela phambi komngane ocebile?)
Isahluko 4: “Isiteshi Segesi Se-Office Emotional” esiqabula kakhulu kunekhofi
Silandelele isethi yedatha emnandi kakhulu:
Izisebenzi ezibeka onodoli abenziwe ngokwezifiso ezindaweni zazo zokusebenza zinethuba eliphezulu elingu-300% lokwabelana ngenkuthalo izindaba zesiko lebhizinisi.
Amakhasimende athola izipho zonodoli anenani eliphezulu lokuthumela ama-oda ku-WeChat Moments kunezipho ezijwayelekile.
Kukhona ngisho nezinkampani ezisebenzisa izithombe zezingane zabasebenzi ukuze zenze onodoli ngendlela oyifisayo, okuphumela ekwakhekeni kweqembu “lokubulala inkumbulo” yazo zonke izisebenzi!
Lezi zinsizwa ezithambile zimane zihamba “njengemvubelo yesiko lebhizinisi” - ngeke zishumayele, kodwa zizohlala eduze kwekhompuyutha yawo wonke umuntu, zicwayize izinkinobho zazo bese zihlebeza: “Inkampani yethu inothando olukhulu, akunjalo?”
Isahluko Sokugcina: Kungani amasiko ezinkampani angcono kakhulu "anoboya"?
Kule nkathi ye-AI yokuphendula ama-imeyili ngemizuzwana futhi ibambe imihlangano nge-metaverse, abantu balangazelela ukufudumala kwangempela kunangaphambili. Amathoyizi enziwe ngokwezifiso avele anikeze isiko lebhizinisi izinto ezimbili eziyigugu kakhulu:
“Umqondo othintekayo wokuba ungowakho”, phela uma ulala kuze kube sebusuku kakhulu ukuze ulungise i-PPT, unodoli osezingalweni zakho kuphela ongeke akukhuthaze ukuthi uthumele umbhalo wakho wesandla.
“Izakhi zofuzo ezijabulisayo ezithathelwanayo”, lapho izingane zekhasimende zilala nonodoli wakho owenziwe ngokwezifiso, ukwethembeka komkhiqizo kuqala kusukela enganeni!
Ngakho-ke, ngokuzayo lapho ucabanga ukuthi ungenza kanjani isiko lebhizinisi libe nomdlandla ngokwengeziwe, kungani ungazami “uhlelo lwethu oluhle lokuguqula” - ngezinye izikhathi, ukushintsha isimo sengqondo senkampani kudinga ukotini omncane kuphela, ubuhlakani, nothando oluningi.
"Ihhovisi elingcono kakhulu emhlabeni liyindaba yebhizinisi lapho wonke umuntu enodoli omomothekayo ohlala etafuleni lakhe."
Isikhathi sokuthumela: Jun-17-2025