Emabhizinisini afuna ukwakha amabhrendi futhi alolonge isithombe somkhiqizo, sizocabanga ukwandisa ukubonakala nokupakisha osaziwayo be-inthanethi. Kodwa-ke, ngokuthuthuka kwezinga lokuphila kwabantu kanye nokuthuthuka kwemibono, amathoyizi aluhlaza angena ezimpilweni zethu. Ngakho-ke, izinkampani eziningi manje zinezithombe zazo zebhizinisi noma amathoyizi aluhlaza, futhi zizowenza abe ama-mascots aluhlaza ukuze akhulise ukubonakala nokusabalalisa isiko. Ngakho-ke, eminyakeni yamuva nje, ukwenziwa ngokwezifiso kwamathoyizi kanokusho kuye kwathandwa kakhulu.
Amathoyizi aluhlazaabamele amabhrendi babizwa nangokuthi uphawu lwesibili lomkhiqizo. Uma kuqhathaniswa nama-logo aqinile, kulula ukukhumbula amathoyizi ayi-plush, ikakhulukazi esizukulwaneni esisha sentsha kanye nezingane ezazalwa ngeminyaka yawo-1990 kanye nawo-2000. Esikhathini sokufunda izithombe, ukuncintisana kuqala ngokubona. Abasebenzisi abakwazi ukukubona, ngakho-ke akukho ukuqashelwa! Umbono udala inani lesifiso, futhi amabhrendi adala inani lesifiso. Umgomo wokuqala womkhiqizo ukuqonda, futhi umbono uyindlela yokuqala yokuqinisa ukuqonda. Ithoyizi eliyi-plush eliwuphawu lingalethela abasebenzisi umbono “omangalisayo” wokuqala, bese bawathanda.
Ukubona ngeso lengqondo, sungula ukuxhumana ngokomzwelo.
Isazi samabhizinisi esidume umhlaba wonke uWaller uthe, “Uma igama nophawu kuwubuso bakho, okwenza abantu bakukhumbule, kusho ukuthi unodoli yizandla zakho, okukuvumela ukuba ubambe abanye uqine, ube nemizwa nobudlelwano nabantu.” Ngaphezu kwalokho, isizukulwane esisha sabathengi sinaka kakhulu izidingo zomuntu siqu nenjabulo engokomoya. Ukwenza samuntu kwamathoyizi kanokusho kwenza abasebenzisi bazizwe besondelene nemikhiqizo efanele, bese kusungula ukuxhumana okungokomzwelo nokwethembana kwangaphakathi, uthando, nokuhlobana;
Ukuhlukaniswa kwebhrendi.
Amathoyizi aluhlazasebephenduke inkambiso nendlela yokuhlukanisa umkhiqizo. Izinkampani noma izinhlobo zisebenzisa amathoyizi ukuze zenze izindawo zokuthengisa futhi zihehe abasebenzisi. Amathoyizi e-Plush awuhlobo lonodoli oluthandwa yiwo wonke umuntu. Babukeka bengazi futhi benza abantu bazizwe besondelene. Amathoyizi anjalo, njengabamele inkampani nemifanekiso ehlukahlukene, enza amakhasimende awathande kakhulu futhi azimisele kakhulu ukusondela kuwo, okuzuzisa kakhulu izinkampani ukwandisa amakhasimende abo.
Ukuqashelwa okuphezulu.
Ukuqashelwa kusho ukuba nezici, okufana nomlingisi. Kuphakathi kokuthi muhle kakhulu noma ubukeka ehlukile, ngaphandle kwalokho kuba nzima ngabalaleli ukumkhumbula. Okufanayo kuyiqinisoamathoyizi. Izithombe ezidume kakhulu zizokwenza abantu bangakhumbuli. Ngakho-ke, amafomu okudala asetshenziswa ekwakhiweni ukuze abambe ukunaka kwekhasimende, futhi ukuqashelwa kwe-mascot kuyaqiniswa ngokusebenzisa izimo ezintsha, imibala elula nekhanyayo.
Ama-mascot omkhiqizo awuphawu lomoya, umqondo wenani, kanye nokubonakaliswa okuyisisekelo kwekhwalithi enhle kakhulu. Inqubo yokuhlakulela nokudala uhlobo lomkhiqizo luphinde lube yinqubo yokuqamba okusha okuqhubekayo. Kuphela uma umkhiqizo unamandla okuqamba izinto ezintsha kanye nesithombe esinezinhlangothi ezintathu, futhi amakhasimende ekwazi ngempela ukuzwa ubukhona be-mascot, futhi i-mascot ingadlulisa umqondo wamasiko wenkampani, ingakwazi yini ukunqotshwa emncintiswaneni onzima, bese ihlanganisa amafa omkhiqizo wokuqala, futhi ibambe iqhaza emncintiswaneni emazingeni amaningi, ama-engeli, nezinkambu.
Ukusuka kokungabonakali kuye kokukhonkolo, kusuka kusiko kuye emikhiqizweni, kusuka kwezobuchwepheshe kuye kwezobuciko, kusuka kokujwayelekile kuya kokudlulele!
Amathoyizi kanye nezipho zikaJimmy zigxile ekwenzeni ngokwezifiso amathoyizi kanokusho futhi ingumkhiqizi womthombo wasekhaya ohlanganisa ukuklama, ukukhiqiza, kanye nokuthengisa. Ngethimba elichwepheshile lokuklama, lingena lijule kusisekelo samakhasimende futhi liqonda izidingo zangempela zamakhasimende, okuhloswe ngalo ukuhlinzeka amakhasimende ngezinga eliphezulu, izinsiza ezichwepheshile, kanye nezamuntu siqu.
Isikhathi sokuthumela: Apr-17-2025