Amathoyizi amaningi kanokusho asephenduke umkhuba wemfashini, okhuthaza ukuthuthukiswa kwemboni yonke. I-Teddy bear iyimfashini yakuqala, eyakhula ngokushesha yaba yinto yamasiko. Ngawo-1990, cishe eminyakeni eyi-100 kamuva, u-Warner wadala i-Beanie Babies, uchungechunge lwezilwane ezigcwele izinhlayiya zepulasitiki. Ngesu lokumaketha lokukhulisa isidingo kanye nokuqoqwa okukhuthazayo, lawa mathoyizi asephenduke imfashini. Isilwane esifuywayo somcamelo singolunye uhlobo oluphumelelayo, olungagoqwa lube amathoyizi kanokusho asuka emicamelweni. Lo mkhiqizo wethulwa ngo-2003 futhi wathengisa amathoyizi angaphezu kwezigidi ezingu-30 kusukela ngo-2010 kuya ku-2016.
I-inthanethi iphinde yanikeza amathuba endlela entsha yamathoyizi aluhlaza. Ngo-2005, uGanz wethula amathoyizi e-Webkinz plussh. Ithoyizi ngalinye eliwubukhazikhazi “linekhodi eyimfihlo” ehlukile. Ungavakashela iwebhusayithi yeWebkinz yomhlaba kanye nenguqulo ebonakalayo yamathoyizi ongawadlala ku-inthanethi. Impumelelo ye-Webkinz igqugquzele ukuvulwa kokuqukethwe kwedijithali ngekhodi, njengokwakhiwa kwamanye amathoyizi amahle ngaphambi kweklabhu ye-inthanethi ye-Disney Penguin yomhlaba kanye nesitudiyo esakhelwe ngaphakathi sebhere le-a-bearville. Ngo-2013, i-Disney yethula uchungechunge lwayo lwe-XXX Disney Tsum Tsum lwamathoyizi aluhlaza enziwe ngokusho kwezinhlamvu ezivela ezindaweni ezahlukahlukene ze-Disney. Igqugquzelwe uhlelo lokusebenza oludumile lwegama elifanayo, i-Tsum tsums yaqala ukukhishwa e-Japan yase yanwetshwa e-United States.
Namuhla, intsha isiphenduke amandla amasha okusetshenziswa. Amathoyizi e-Plush nawo alandela ukuzilibazisa kwawo futhi anenani elikhulu lezindlela zokudlala imidlalo ekusetshenzisweni kwe-IP. Kungakhathaliseki ukuthi ukubhalwa kabusha kwe-IP yakudala noma isithombe samanje esidumile se-IP "sendoda ebomvu yenethiwekhi", kungasiza amathoyizi aluhlaza ukuthi aphumelele, ahehe amehlo amakhasimende amancane futhi enze iprimiyamu yemikhiqizo ngokwayo.
1. Idizayini yomumo eguqukayo iheha umndeni “wekati elincelayo”. Yikati elincane elivilaphayo eliqhumayo, elinenyama futhi elihahayo. Isithombe saso sopopayi se-GIF sithandwa kakhulu ku-Facebook naku-twitter. Izici zobuso zinhle kakhulu futhi zingokoqobo, futhi ukwakheka komumo kuyashintsha. Ngokusho kokudla okuyisici, kwethulwa imikhiqizo yochungechunge lwempilo yansuku zonke, imikhiqizo yochungechunge lwezinto zokudla kanye nemikhiqizo yochungechunge lwe-super transformation, ethandwa umndeni "womunca ikati". Uma nje ifomethi enkulu ingahlangabezana nezidingo zezenzo zokuthwebula ezithandwayo zentsha, izosetshenziswa abantu abasha ukuthatha izithombe ezimeni ezahlukahlukene futhi bagqamise ubuntu.
2. Thatha i-IP yekhathuni yopopayi njengesibonelo noma uthuthukise indlela yokudlala umdlalo. I-IP yekhathuni yopopayi ibe uhlobo olubalulekile lwe-IP olukhethwe abakhiqizi bamathoyizi aluhlaza phakathi neminyaka edlule, kubalwa ingxenye enkulu yamathoyizi eplush agunyazwe yi-IP. Ngokwesisekelo se-IP yekhathuni yakudala, abakhiqizi abancane bamathoyizi benza izinhlelo zokuklama zesibili, ezingabenza babonise izitayela ezahlukene zokuklama noma izindlela zokudlala umdlalo, bathuthukise inselelo yemikhiqizo, futhi bahehe ukunaka kwentsha.
3. Ukukhuphuka kwemboni ye-blind box kanye ne-star doll nakho kulethe amathuba amasha okuthuthukiswa kwemboni yamathoyizi kanokusho futhi kwahola imfashini entsha.
Isikhathi sokuthumela: Sep-01-2022