Umhlahlandlela obalulekile:
1. Umshini wonodoli wenza kanjani abantu bafune ukuyeka isinyathelo ngesinyathelo?
2. Yiziphi izigaba ezintathu zomshini wonodoli eChina?
3. Kungenzeka yini ukuthi "ulale phansi futhi uthole imali" ngokwenza umshini wodoli?
Ukuthenga ithoyizi eliwusayizi omncane wempama elibiza amayuan angama-50-60 elinamayuan angaphezu kuka-300 kungase kube inkinga yobuchopho kubantu abaningi.
Kodwa uma usebenzisa ama-yuan angu-300 udlala emshinini wonodoli ntambama futhi ubambe unodoli kuphela, abantu bazomane bathi awunalo ikhono noma unenhlanhla.
Umshini wonodoli "uyi-opium" engokomoya yabantu banamuhla. Kusukela kwabadala kuya kwabancane, bambalwa abantu abangamelana nesifiso sokubamba unodoli ngempumelelo. Njengebhizinisi abantu abaningi abalithatha “njengemali eyodwa kanye nenzuzo eyizinkulungwane eziyishumi”, umshini wonodoli ukhuphuka futhi uthuthuke kanjani eShayina? Ingabe ukwenza umshini wonodoli “kungayenza imali ulele phansi”?
Ukuzalwa komshini wonodoli kubuyela e-United States ekuqaleni kwekhulu lama-20. "I-excavator" yokuzijabulisa esekelwe ku-excavator yesitimu yaqala ukuvela, ivumela izingane ukuba zithole uswidi ngokusebenzisa uhlobo lwefosholo noma amadivaysi ohlobo lwe-claw ngokuzimela.
Kancane kancane, abemba uswidi baguqukela ekubeni imishini yokubamba imiklomelo, futhi abahlanganyeli bomdlalo baqala ukwanda besuka ezinganeni baya kubantu abadala. Ukubamba kuphinde kwanda kusukela kuswidi ekuqaleni kwaya ezintweni ezincane ezidingekayo nsuku zonke kanye nezimpahla ezinenani eliphezulu.
Ngokusetshenziswa kwempahla yenani eliphezulu emishinini ethatha imiklomelo, izindawo zabo zokuqagela ziba namandla futhi ziqine. Kamuva, abathengisi baqala ukwethula imishini yokubamba imiklomelo emakhasino futhi bafaka izinhlamvu zemali nama-chips kuwo. Lo mkhuba washeshe wathandwa kwaze kwaba ngu-1951, lapho imishini enjalo ivinjelwe ngokomthetho futhi yanyamalala emakethe.
Ngeminyaka yawo-1960 kanye nawo-1970, ngenxa yokuncipha kwemakethe ye-arcade, abakhiqizi bemidlalo base-Japan baqala ukubheka indlela yokuguqula futhi bagxila emshinini wokubamba imiklomelo. Cishe ngo-1980, ngobusuku bangaphambi komnotho wegwebu laseJapan, inani elikhulu lamathoyizi aluhlaza lalingenakuthengiseka. Abantu baqala ukufaka la mathoyizi kanokusho emishinini yokubamba imiklomelo, futhi onodoli baqala ukushintsha ukudla okulula njengezinto ezivame ukubonwa.
Ngo-1985, uSega, umkhiqizi wegeyimu waseJapane, wenza inkinobho esebenza ukubamba uzipho olubili. Lo mshini, obizwa nge-“UFO Catcher”, wawulula ukusebenza, ushibhile, futhi udonsa amehlo. Lapho yethulwa, yanconywa kakhulu. Kusukela lapho, umshini wonodoli ususakazeke kulo lonke elase-Asia usuka eJapane.
Indawo yokuqala yokumisa onodoli ukungena eChina kwakuyiTaiwan. Ngawo-1990, abakhiqizi abathile baseTaiwan ababengcweti kobuchwepheshe bokukhiqiza onodoli abavela e-Japan, bekhangwe inqubomgomo yezinguquko nokuvula, bamisa izimboni e-Panyu, e-Guangdong. Beqhutshwa imboni yokukhiqiza, onodoli baphinde bangena emakethe yezwekazi.
Ngokwemininingwane yezibalo ye-IDG, ekupheleni kuka-2017, sekufakwe onodoli abayizigidi ezingu-1.5 kuya kwezi-2 emadolobheni angu-661 ayinhloko ezweni lonke, futhi usayizi wezimakethe zonyaka udlule ama-yuan ayizigidi eziyizinkulungwane ezingu-60 ngokusekelwe emalini engenayo yonyaka ye-30000 yuan ngomshini ngamunye. .
Izinyathelo Ezintathu, Umlando Wokukhula waseChina Womshini Wezingane
Kuze kube manje, ukuthuthukiswa komshini wonodoli eChina sekudlule izikhathi eziningana.
Esikhathini esingu-1.0, okusho ukuthi, ngaphambi kuka-2015, onodoli babebonakala kakhulu edolobheni legeyimu yevidiyo nakwezinye izindawo zokuzijabulisa eziphelele, ikakhulukazi bebamba amathoyizi aluhlaza ngendlela yezinhlamvu zemali ezisetshenziswa uzipho.
Ngalesi sikhathi, umshini onodoli wawusesimweni esisodwa. Ngenxa yokuthi umshini wethulwa ngokuyinhloko futhi wahlanganiswa usuka eTaiwan, izindleko zaziphezulu, futhi umshini wawuncike kakhulu ekunakekeleni okwenziwa ngesandla. Yayisetshenziswa kakhulu njengethuluzi lokuheha abasebenzisi besifazane edolobheni legeyimu yevidiyo, okungeyesigaba esiyisisekelo sokuduma.
Esikhathini sika-2.0, okungukuthi 2015-2017, imakethe yomshini wonodoli yangena esigabeni sokuthuthuka okusheshayo, okuhlanganisa izindawo ezintathu:
Okokuqala, ukuqedwa sekukonke kokuvinjelwa kokuthengiswa kwama-consoles wegeyimu. Ukushintsha kwenqubomgomo kulethe amathuba amasha kubakhiqizi. Kusukela ngo-2015, imboni yokukhiqiza imishini yonodoli e-Panyu isishintshile kusukela ekuhlanganiseni kuya ocwaningweni nasekuthuthukisweni. Abakhiqizi abafunde kahle ubuchwepheshe bagxile ekukhiqizeni, bakha uchungechunge lwemboni yomshini wonodoli abavuthiwe.
Okwesibili, ngemva konyaka wokuqala wokukhokha ngeselula ngo-2014, isimo sohlelo lokusebenza olungaxhunyiwe ku-inthanethi lobuchwepheshe bokukhokha ngeselula konodoli. Esikhathini esedlule, onodoli babenqunyelwe ezimweni ezisetshenziswa uhlamvu lwemali, nezinqubo ezinzima kanye nokuncika okukhulu ekunakekeleni okwenziwa ngesandla.
Ukuvela kokukhokha kweselula kwenza umshini wonodoli ulahle inqubo yokushintshanisa imali. Kubathengi, KULUNGILE ukuskena iselula bese ushajwa kabusha ku-inthanethi, kuyilapho wehlisa ingcindezi ye-maintenan eyenziwa ngesandla.
Okwesithathu, ukuvela kokulawula okukude kanye nomsebenzi wokuphatha. Ngokusetshenziswa kwenkokhelo yeselula, ukuphatha nokulawula onodoli babhekana nezidingo eziphakeme. Ukubika amaphutha akude, i-inventory (inombolo yonodoli) kanye neminye imisebenzi yaqala ukungena ku-inthanethi, futhi onodoli baqala ukusuka enkathini yokwenziwa baya enkathini yobuhlakani.
Ngalesi sikhathi, ngaphansi kwesimo sezindleko eziphansi kanye nolwazi olungcono, umshini wodoli ukwazile ukushiya ipaki yokuzijabulisa ye-elekthronikhi futhi ungene ezindaweni eziningi ezifana nezitolo ezinkulu, amasinema nezindawo zokudlela, futhi wangena ekwandiseni ngesivinini esikhulu ngokuthambekela kwethrafikhi. ukubuyisela ungaxhunyiwe ku-inthanethi nokuzijabulisa okuyiziqephu.
Esikhathini se-3.0, okungukuthi, ngemuva kuka-2017, umshini wodoli uqalise ukuthuthukiswa okuphelele kweziteshi, ubuchwepheshe kanye nokuqukethwe.
Ukuvuthwa kwesilawuli kude nomsebenzi wokuphatha kuholele ekuzalweni kukadoli wokubamba ku-inthanethi. Ngo-2017, iphrojekthi kanodoli obamba ku-inthanethi yangenisa igagasi lokuxhaswa ngezimali. Ngokusebenza ku-inthanethi kanye nokuposa ungaxhunyiwe ku-inthanethi, i-Grab the Doll isisondele kakhulu empilweni yansuku zonke ngaphandle kwemikhawulo yesikhathi nesikhala.
Ngaphezu kwalokho, ukuvela kwezinhlelo ezincane kwenza ukusebenza kwe-Grab Baby kutheminali yeselula kube lula, kuletha iwindi lamathuba okuthengisa, futhi imodeli yenzuzo yomshini wodoli isiye yahlukahluka.
Ngokuvela kwemikhuba yabantu yokusebenzisa, umshini wonodoli usubuthakathaka njengendawo yokuqagela encane futhi ebanzi, futhi waqala ukuhlotshaniswa nomnotho ophinki kanye nomnotho we-IP. Umshini wonodoli usuphenduke isiteshi sokuthengisa esisebenzayo esivela esiteshini sokuthengisa. Ifomu lomshini wonodoli laqala ukuhlukahluka: izinzipho ezimbili, izinzipho ezintathu, umshini wenkalankala, umshini wesikele, njll. Umshini we-Lipstick nomshini wesipho osuselwa emshinini kadoli nawo waqala ukukhuphuka.
Kuleli qophelo, imakethe yomshini wonodoli nayo ibhekene nenkinga engokoqobo: amaphuzu alinganiselwe ekhwalithi ephezulu, ukuncintisana okukhulu kwephrojekthi yokuzijabulisa, indlela yokubhekana nebhodlela lokukhula?
Ibhodlela lokukhula lemakethe yomshini wonodoli livela ezicini eziningi, okokuqala, ukuhlukahluka kwemakethe yokuzijabulisa engaxhunyiwe ku-inthanethi nezokungcebeleka.
Selokhu kwangena eChina iminyaka engaphezu kwengu-30, uhlobo lomshini wonodoli alushintshile kangako, kodwa amaphrojekthi amasha okuzijabulisa abelokhu evela ngokungapheli. Edolobheni lamageyimu evidiyo, ukuvela kwemidlalo yomculo kudonse ukunaka kwabasebenzisi besifazane, kuyilapho amaphrojekthi ahlukene ezokungcebeleka nezokungcebeleka avele ngokulandelana, futhi i-mini KTV, amabhokisi enhlanhla, njll. nawo ahlala ebamba isikhathi esilinganiselwe sokuzijabulisa esingaxhunyiwe ku-inthanethi abasebenzisi.
Igalelo elivela ku-inthanethi alinakubukelwa phansi. Ngokuduma okuphezulu kwamaselula, izinhlelo zokusebenza eziningi zithatha ukunaka kwabasebenzisi, futhi abantu bachitha isikhathi esiningi ku-inthanethi.
Imidlalo ephathwayo, ukusakazwa bukhoma, amavidiyo amafushane, izinkundla zolwazi, isofthiwe yezenhlalo… Nakuba okuqukethwe okwengeziwe kuthathe izimpilo zabasebenzisi, umntwana oshisayo wokubamba i-inthanethi ngo-2017 uphenduke wabanda. Ngokusho kwedatha yomphakathi, izinga lokugcinwa komshini obamba onodoli liyi-6% ngosuku olulandelayo futhi kuphela i-1% - 2% ngosuku lwesithathu. Uma kuqhathaniswa, u-30% - 35% wemidlalo ejwayelekile yeselula kanye no-20% - 25% ngosuku lwesithathu.
Kubonakala sengathi umshini wonodoli uhlangabezane nenkinga yokukhula. Ungabhekana kanjani nokuncintisana okungenamingcele okwandayo kanye "nobudala obuphezulu" eminyakeni yakhe engama-30?
Isitolo esinjalo singasinika impendulo: isitolo esingaxhunyiwe ku-inthanethi esisebenza ngonodoli, esinesilinganiso sabantu abangu-6000 abangena esitolo nsuku zonke kanye nezikhathi ezingaphezu kuka-30000 zonodoli abaqalayo, sinenzuzo yansuku zonke engaba ngu-150000 ngokwenani le-4 -6 yuan ngesikhathi.
Isizathu salolu chungechunge lwezibalo silula kakhulu, ngoba bonke onodoli abathengiswa kulesi sitolo bangama-derivatives ashisayo e-IP anohlelo olulinganiselwe futhi abakwazi ukuthengwa ngaphandle. Ngale ndlela egxile ku-IP, umphumela wokuthola onodoli ubaluleke kakhulu kunokuzijabulisa kokubamba onodoli.
Lokhu okubizwa ngokuthi “isiko nokuzijabulisa akuhlukanisiwe”. Kuyindlela enhle yokuvumela abalandeli be-IP ukuthi bakhokhele “ukulutha kweqoqo” ngendlela yokuzijabulisa yokubamba onodoli lapho abathengi bonodoli benaka kakhulu “ukubukeka”.
Ngokufanayo, ukusebenza kahle kwale ndlela kusikhumbuza ukuthi umshini wonodoli uye wavalelisa enkathini yokukhula okungalawuleki futhi “wenza imali ulele” esikhathini esidlule. Kungakhathaliseki ukuthi kuyifomu, okuqukethwe noma ubuchwepheshe, imboni yomshini wodoli ishintshiwe.
Isikhathi sokuthumela: Dec-16-2022